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About Forma Ordina
A design studio built on clarity, calm, and care.
Forma Ordina is a design studio focused on calm, considered design, helping thoughtful brands express themselves with clarity.
We specialise in websites, branding, and visual content for businesses ready to evolve. At the core of our approach is a belief that good design doesn’t need to shout. Instead, we create work that feels quietly confident, where structure, tone, and visual rhythm come together with intention.
Our process begins with focus: we define where the brand needs to go. From there, things open up, we explore, build, refine, and bring cohesion through collaboration. Every project is shaped by detail, from layout and language to image and experience, not just how it looks, but how it feels to navigate and use.
There’s space at the centre of what we do. Simplicity is the foundation. But it’s the small decisions, the ones you often don’t notice, that make the work feel effortless.
Founder
Forma Ordina was founded by designer and photographer Robert Mawdsley.
With a background in photography, fashion, and cultural programming, Robert began his career in East London within an art collective that championed emerging artists and designers. This foundation in visual culture evolved into a multidisciplinary creative practice, combining branding, web design and photography into a clear, unified offering.
He continues to shape the studio’s direction with a focus on clarity, restraint, and visual cohesion.
Who we work with
Forma Ordina works best with clients who value calm clarity and creative insight, whether rebranding a boutique hotel, launching a new fashion concept, or building a personal brand rooted in expertise and thoughtfulness.
We often work with design-conscious businesses in fashion, interiors, hospitality, and wellness, as well as with individuals, mentors, psychologists, creatives, consultants, who want their identity to reflect more than just what they do. The common thread is a desire for simplicity, cohesion, and work that’s made to last.
We may not be the right fit for projects focused purely on trends, high-volume sales, or loud design for its own sake.
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