GREEN FLASH
BEVERLY HILLS / 2026
01 / THE ORIGINAL
A tennis shoe.
Then came Green Flash.
FRED PERRY / WIMBLEDON / 1936
FRED PERRY / WIMBLEDON / 1930s
02 / THE OUTSIDER
He wasn’t supposed
to belong here.
Fred Perry came from outside the world of English tennis. The son of a cotton worker from Stockport, he entered a sport defined by class and convention — and became its greatest player.
03 / THREE IN A ROW
1934
1935
1936
FRED PERRY / WIMBLEDON / 1930's
Three consecutive Wimbledon titles.

All in Green Flash.
In 1936, Perry turned professional. In an era when elite tennis was fiercely amateur, the decision put him outside an establishment that had never quite embraced him.
04 / THE BREAK
At the top of his game,

Perry walked away.
FRED PERRY / CHARLIE CHAPLIN / GROUCHO MARX / ELLSWORTH VINES
BEVERLY HILLS / 1937
GREEN FLASH
BEVERLY HILLS / 2026
05 / WEST
Britain made the champion.

California gave him somewhere else to go.
Perry took his professional career to America. In 1937, he and fellow champion Ellsworth Vines became owners of the Beverly Hills Tennis Club, where tennis met Hollywood.
Quiet ideas, clearly made
Independent concept project by Forma Ordina. Not commissioned by or affiliated with Dunlop. Dunlop and Green Flash are trademarks of their respective owners. Contemporary campaign imagery created for conceptual purposes. Archival imagery used for editorial reference; rights remain with the respective copyright holders.
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